
OUR STORY
BUILT FROM THE GROUND UP!
Elevated Hoops was founded by Coach Anthony Ross who was born and raised in Allentown, PA. As a child, his participation in inner city youth organizations propelled him to focus on the outreach in his community. His mission is to give athletes in the Lehigh Valley access to D1 level coaching and player development at an affordable cost.
With over 20 years of high-level coaching experience, his vision is to develop players who stand out through skill, discipline, and mindset. He believes real development happens when training is intentional, demanding, and built around game situations not just drills.
Coach Ross's approach is simple:
Train game-speed. Demand accountability. Develop confidence.
Every session is designed to challenge players mentally and physically so they can perform under pressure when it matters most.
Elevated Hoops is more than basketball training.
MEET THE FOUNDER
ANTHONY ROSS


OUR PHILOSOPHY
DEMAND MORE. DEVELOP MORE. ELEVATE EVERYTHING.
At the core of our coaching philosophy is a commitment to developing complete players mentally, physically and fundamentally. Success is built on hard work, discipline, accountability, and a relentless pursuit of growth.
We emphasize fundamental skill development, while ensuring every athlete master's the details of footwork, ball handling, shooting mechanics, and basketball IQ. Great players aren't just talented; they are fundamentally sound and prepared for any situation.
Equally important is mental toughness. We teach players how to respond to adversity, stay composed under pressure, and compete with confidence. Basketball is as much a mental game as it is physical, and the ability to stay locked in separates good players from great ones.
My approach is rooted in team-first culture. We stress unselfish play, communication, and trust. Winning is a byproduct of doing things the right way, playing hard, playing smart, and playing together.
We also believe in player empowerment. Every athlete is coached to think the game, not just play it. We encourage leadership, decision-making, and accountability so players can grow both on and off the court.
Above all, our mission is to impact lives beyond basketball. The lessons learned discipline, resilience, work ethic, and character are tools that players will carry with them long after the game is over.

