About Anthony Ross Jr. | Elevated Hoops Allentown
OUR STORY
BUILT FROM THE GROUND UP!
Elevated Hoops was founded by Coach Anthony Ross who was born and raised in Allentown, PA. As a child, his participation in inner city youth organizations propelled him to focus on the outreach in his community. His mission is to give athletes in the Lehigh Valley access to D1 level coaching and player development at an affordable cost.
With over 20 years of high-level coaching experience, his vision is to develop players who stand out through skill, discipline, and mindset. He believes real development happens when training is intentional, demanding, and built around game situations not just drills.
Coach Ross's approach is simple:
Train game-speed. Demand accountability. Develop confidence.
Every session is designed to challenge players mentally and physically so they can perform under pressure when it matters most.
Elevated Hoops is more than basketball training.
MEET THE FOUNDER
ANTHONY ROSS
Anthony Ross Jr. is a basketball coach, educator, and player development specialist with over 20 years of experience developing athletes at the youth, high school, AAU, and collegiate levels. His collegiate coaching career spans NCAA Division I, II, and III programs.
Most notably, Anthony served as a Division I Assistant Men’s Basketball Coach at Central Connecticut State University, where he contributed to recruiting, scouting, player development, and academic mentorship — helping develop All-Conference athletes along the way.
He also served as Head Coach at Penn State Lehigh Valley and held coaching positions at East Stroudsburg University and Moravian College.
Beyond the hardwood, Anthony is an active AAU coach with Team Final Red, one of the most respected grassroots programs in the country, where he works with high-level prospects on skill development, game IQ, and college recruiting prep.
He attended Louis E. Dieruff High School where he is currently the all-time leading scorer. He would then graduate and attend East Stroudsburg University where he was the team captain, All-Conference selection, and Senior Athlete of the Year. In 2020 he was inducted into the Lehigh Valley Basketball Hall of Fame. Anthony coaches with authenticity, purpose, and a standard built from playing and coaching at the highest levels. He currently works in the inner city as a middle school Health and Physical Education teacher.
Credentials: B.S. Sports Management
OUR PHILOSOPHY
DEMAND MORE. DEVELOP MORE. ELEVATE EVERYTHING.
At the core of our coaching philosophy is a commitment to developing complete players mentally, physically and fundamentally. Success is built on hard work, discipline, accountability, and a relentless pursuit of growth.
We emphasize fundamental skill development, while ensuring every athlete master's the details of footwork, ball handling, shooting mechanics, and basketball IQ. Great players aren't just talented; they are fundamentally sound and prepared for any situation.
Equally important is mental toughness. We teach players how to respond to adversity, stay composed under pressure, and compete with confidence. Basketball is as much a mental game as it is physical, and the ability to stay locked in separates good players from great ones.
My approach is rooted in team-first culture. We stress unselfish play, communication, and trust. Winning is a byproduct of doing things the right way, playing hard, playing smart, and playing together.
We also believe in player empowerment. Every athlete is coached to think the game, not just play it. We encourage leadership, decision-making, and accountability so players can grow both on and off the court.
Above all, our mission is to impact lives beyond basketball. The lessons learned discipline, resilience, work ethic, and character are tools that players will carry with them long after the game is over.
Average reps create average players. Every drill at Elevated Hoops is designed with purpose building skills that translate directly to game situations.
We train confidence and resilience alongside physical skills. When the moment comes, our athletes are prepared not hoping.
We don't do one-size-fits-all training. Every athlete is pushed to maximize their potential, attack their weaknesses, and sharpen their strengths.
We're building leaders, workers, and disciplined individuals who carry the Elevated Hoops standard into every area of their lives.
